Optima bank received from The German Design Award, one of the world’s leading competence centers for communication and brand management, the Corporate Identity, Special Mention Award for 2021.
Organized by German Design Council, the expert for brand and design in Germany, The Germany Design Award is a first-class competition that advances the design-oriented scene and aims at generating an added brand value through design.
With the motivating presentation of our new contemporary Greek bank, and the programmatic name Optima, we correspond to the central message and philosophy of a new bank, which aims to deliver the optimum banking experience and conveys optimism about the future of the Greek economy.
The color palette in purple and bright orange is vibrant, confident, upbeat and bright. It expresses the joy that a contemporary banking service exudes. Implemented in a clear, dynamic and modern typography that establishes a positive Identity and reinforces the central message.
Our project was awarded among 200 participants for the Excellent Communications Design: Corporate Identity Category, on German Design Award, that directly contributes to the overall commercial success, awarding those projects that truly represent pioneering contributions to the German and international design landscape.
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